Jamie Gervais has always been passionate about food. As an overweight child who overcame her negative food relationship in her teen years through mindful eating and physical activity, she continued her food exploration by completing a Bachelor of Science in Nutrition and Food Science from the University of Alberta. In 2012 she founded FoodImpact Inc, a corporation that educates students about nutrition, food and mindful eating in their school classrooms. In 11 years, she has taught in over 380 schools and over 100,000 students across Alberta. This program focuses on real-life, hands-on experiences and activities that immerses students in impactful and memorable food activities. Within a few years of educating children, she realized the deep psychological impact of marketing on consumer behaviour and food choices which led her to completing a Certificate in Marketing from the University of Calgary and is currently undertaking a Graduate degree in Counselling Psychology at Athabasca University. Here she is understanding the psychological aspect of decision making and consumer behaviour alongside educational psychology practices. She hopes to help children make better food choices and overcome food adversity. When she is not working on business development and her studies, Jamie is busy with her two active toddlers, cooking and dancing.